Discovery & customer understanding
Double Diamond
Frame the right problem before refining a solution.
An interactive field guide for product decisions
The ProductFrameworkAtlas.
Do not collect frameworks. Learn to choose one, use it with evidence, and notice when it stops helping.
Understand a customerChoose a directionSequence the workMeasure the changeImprove the system
Start with
the decision
the decision
213cataloged9domains10complete lessons0accounts required
The working library
Find a framework by the decision in front of you.
/
Your field notes
Discovery & customer understanding
Jobs to Be Done
Understand the progress people seek and why they switch.
Discovery & customer understanding
Opportunity Solution Tree
Connect an outcome to customer opportunities, options, and tests.
Prioritization & decisions
RICE
Compare reach-adjusted impact, confidence, and effort.
Prioritization & decisions
WSJF
Sequence work by cost of delay divided by job size.
Roadmapping & planning
OKRs
Turn strategic intent into measurable evidence of change.
Execution & delivery
Scrum
Learn toward a Product Goal through inspectable cycles.
Metrics, growth & experimentation
AARRR Pirate Metrics
Diagnose the customer lifecycle from arrival to advocacy and revenue.
UX, behavior & design
Nielsen’s Usability Heuristics
Inspect interfaces systematically for common usability risks.
Product strategy
Value Proposition Canvas
Test whether a specific offer addresses important customer priorities.